Venerable Mount Airy Brand Gets A Halo?and a New Image



New York, NY (Vocus) April 7, 2010

Once known as a honeymoon palace in the mountains, Mount Airy Casino Resort named The Halo Group, a marketing communications and branding agency, to launch a $ 5 million advertising campaign introducing the resort as the best place to escape in The Poconos.

“Mount Airy is re-emerging as a leading vacation destination in The Poconos,” said George Toth, CEO of Mount Airy. “Now, our new table games, coupled with a high end hotel and spa, outdoor sports, shopping, and fine dining, will entice new generations to The Poconos. We’re counting on The Halo Group to make it happen for us.”

A newly built, $ 412 million, 188-room hotel and casino opened in 2007 on the site of the old Mount Airy Lodge, once the Poconos’ largest destination. The latest refinement at the new Mount Airy Casino Resort is the addition of table games, which the Pennsylvania Gaming Control Board is expected to approve by Summer 2010.

“The resurgence of the Mount Airy brand is a game changer for the Northeast casino world,” said Linda Passante, CEO of The Halo Group. “Our passion to reestablish Mount Airy as a luxury destination is matched by the commitment of the DeNaples family to the legacy they are creating in their own backyard. Our advertising campaigns will make a whole new generation of vacation-goers feel the same way. Halo’s work for Mount Airy will be seen on TV and radio, on billboards, on the web all over the New York metro region.”

About The Halo Group, Inc.

The Halo Group is an independent Manhattan-based marketing communications and branding agency that brings together an Executive Roundtable of seasoned marketing, branding, creative, traditional, digital and mobile advertising, public relations and social media experts to work with a select list of international clients. Since its founding in 1994, Halo has been honored with almost 250 creative awards, including many in international advertising agency industry competitions.

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